Some interesting trends have been at play in the new Mitsubishi world. Since late 2015, Mitsubishi’s evolution in the U.S. was said to be moving toward a domination of crossovers and electric powertrains.
Mitsubishi Motors Corp. will fortify its fragile U.S. rebound with three electrified crossovers over the next few years, a bolstered regulatory listening post in Washington, D.C., and a new advanced technology office in Silicon Valley. Mitsubishi has stated that the Japanese carmaker will channel limited resources into a more compact lineup after closing its only U.S. assembly plant.
Mitsubishi is a strong contender in the SUVs and four-wheel drive market and that is why they've decided to focus on those as core models for the U.S. market. It just makes sense as a company that Mitsubishi should allocate more resources to the areas where they have a strong share of the market, and are very popular in the U.S.
That likely means no new sedan to succeed the aging Lancer and no dedicated electric vehicle to replace the subcompact i-MiEV.
Arriving toward the end of 2017 is a new crossover that will occupy a relatively tight spot between the more compact Outlander Sport and the midsize Outlander. Mitsubishi says this new crossover will have coupe-like styling and will be powered by either a conventional gas-powered engine or a plug-in hybrid system. The Mitusbishi eX that debuted at the 2015 Tokyo auto show was a likely a strong hint of what to expect for the new crossover.
Next up will be a redesigned Outlander expected to launch shortly after the all-new crossover model. Mitsubishi has delayed the U.S. launch of its Outlander plug-in hybrid, but says that model will finally arrive sometime next year, along with the sedan version of the subcompact Mirage.
Further down the line we’ll see the next-generation Outlander Sport, which is slated to arrive in the U.S. by 2019. That model will be offered with an optional all-electric powertrain, which will effectively replace the soon-to-be-discontinued i-MiEV as Mitsubishi’s EV model.
To keep the nameplates fresh until their full-model changes, Mitsubishi will roll out "big minor changes," such as the retooled Outlander Sport and face-lifted Mirage subcompact hatchback unveiled at the Los Angeles Auto Show last November.
Mitsubishi also will launch the Outlander PHEV, the plug-in hybrid version of the nameplate's current generation, in the U.S. in the middle of next year.
The other three coming crossovers will get electrified drivetrains as variants to the standard gasoline versions.
The redesigned Outlander and new crossover will get plug-in hybrid variants, while the Outlander Sport will go all-electric alongside its traditional gasoline model.
The Outlander and Mirage lineup overhauls come at the same time Mitsubishi is repositioning its crossover focus shift, an area which accounts for 58 percent of its U.S. volume. Its U.S. sales climbed 25 percent to 80,683 vehicles through October, thanks largely to booming crossover demand. Refocusing on crossovers will help Mitsubishi prioritize investments and cut costs and continue to improve and strengthen its current models.
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This entry was posted in Kelly Automotive Group and tagged mitsubishi, mitsubishi outlander, new mitsubishi, new suv, mitsubishi dealer, car tips, on 07/08/2016 at 2:55 AM